HELLO, LIZ & KATHRYN!
Welcome to your
Sela Vie Style Guide.
The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.
Why does this initial overview matter, and how should you process what it contains?
The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.
Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.
TARGET AUDIENCE DESCRIPTION
Those who value cooperation and collaboration as effective means of making change.
Those wishing to find unifying ways to talk and learn about America’s racial history.
Those seeking inspiration for their own efforts for teamwork and collaboration among races.
MESSAGING EMPHASIS
UnifyinG
Celebratory
COMPELLING
TAGLINE
Gray History is unifying. Proof that people can — and have in the past — worked together. A roadmap for today.
MOODBOARD
FONTS
Header 1
Header 2
HEADER 3
Body copy
HERE’S WHAT THIS LOOKS LIKE
as an
example
With a subheading, header, and some body copy
COLORS
BRAND CONCEPT
PRIMARY WORDMARK LOGO
SUBMARK
WE HOPE YOU ENJOYED YOUR STYLE GUIDE
Here are your next steps!
As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.